Ottawa-Gatineau Business Operations: Sales Pricing Issues



Pricing is often one of the most important challenges for entrepreneurs, at any stage of corporate growth. It is often difficult to set initial prices, raise or lower existing prices, or reacting in an uncertain economic climate. By overpricing, you risk losing business to competitors, and by underpricing, you may devalue your offerings and even your business.

Pricing Strategies

Setting the Price

Price Increases

Under Pricing

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